ABOUT ME

UX Designer / Problem Solver

My name is Jake Etheridge. 
I am a designer and problem solver with three core values
Adaptability 
Empathy
Simplicity​​​​​​​
I care about research and getting into the user’s mindset. I have found that offering users the simplest solution to their problems is often best. Mentoring other designers ensures we keep the humanity in technology and design human centered products.
My Medium Writings
Read how I think about Design Culture and offer Design Tips on my Medium page
My Favorite Films
(in no particular order)
her is a move that fills you with hope, joy, and contemplating the weight of love. Truly, Spike Jonze's modern-day masterpiece is a class-act examination of what it means to be human in a technology-stuffed world.
Jaws is the kind of movie that only comes around once in a generation. The making of this film is the stuff of legends while molding a modern legend in its young debut director: Steven Spielberg. A film with airtight editing, phenomenal performances, and a wonderful rubber shark. 
The Social Network is David Fincher's best film. There, I said it. Not only is the film a thrilling break-up story of friends in college creating something truly special, but it's also a film that wrestles with the question: what is a friend? 
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