Hi! 👋
I'm Jake Etheridge
Enter Portfolio
I am a UXDesigner. 
I operate out of three core values. 
1.
Adaptability 

I believe that great Design adapts to limitations and sees constraints as opportunities for creative solutions to user's problems.
2.
Empathy

I believe that in order to design the right thing, we must understand the right problems by engaging with users early and often to understand their motivations, goals and pain points.
3.
Simplicity

Oftentimes, the simplest solution is the best, both in being efficient with time and resource, as well was keeping solutions in scope to directly meet user's needs.
Enter Portfolio