How To Tell Effective Stories

How Stories Improve Design

By Jake Etheridge

I’m obsessed with good stories. A story that captures your attention, draws you in, and transforms your perspective doesn’t happen on accident.

It happens because a master storyteller know what they’re doing. They know how to craft the words, scenes, characters, and arcs in order to lead you exactly where they want you to go.

It’s no surprise that knowing how to tell good stories helps make for good design.

In this workshop, I teach you how to do exactly that.

How does good storytelling make for good design?

Watch this video and you’ll never see UX design the same.